American Apparel Kids UK

American Apparel - Covent Garden

The brand is American, and all items are made in downtown L.A. This is great for those with a conscience, as it means nothing is made in a sweat shop- guaranteed. This also means that items are generally of simple construction and available in a rainbow of colours, as the effectively dye the fabrics then make the clothes. This means most of their items are made from cotton and are single layered. For some, paying £25 for a dress is acceptable, but if it is a simple dress, i.e. essentially a big t-shirt, it becomes unacceptable. For me, the attraction lies with the cut and the style. The items are designed to fit 'youth' sizes, so as a UK 10 to 12 makes me a large. Fits are small and tight!! This does not make the clothes unflattering though, you just have to choose the items well. Most items are particularly suitable for teenagers and young adults- such as Kyle style gold hot pants!
Some fabrics are better than others but if you pop into this quiet branch and have time to try a few items on, you will begin to see the attraction. They are particularly strong at designing well fitted t-shirts and tops. Leggings are well designed, but pricy. Other items include Dresses, jeans, trousers, tights, socks, bags, gym wear, dance wear, menswear and accessories. Many items are unisex, which is great for taller girls, as sleeves and legs are longer.

This store is much quieter than Oxford Street, but still holds two floors (Menswear in the basement, Womenswear ground floor.) and a good stock. Worth a look, especially if you are already a fan of American Apparel.

Source: www.yelp.co.uk


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