Names for Kids clothing store

How to Name a Kids Store
The Best Children s Clothing Stores in Paris « Paris Blog, Travel

Before throwing open the doors to sell tiny shirts, shoes, toys and accessories to little shoppers and their parents, you'll need a name that calls buyers into your store. You want to strike the right balance between signifying your store is for kids and indicating the quality and selection that bring in the adults with the money to spend. With so many stores already on the market competing for customers, picking a name is nothing like child's play.

Step 1

Review the merchandise you plan to sell, which guides some of the naming process. If your clothes are for babies and toddlers only, words such as "Baby, " "Junior, " "First" and "Small" may serve you well. If you're only selling for one sex, "For Girls" or "For Boys" may factor in. If your clothes and accessories lean towards fancier materials and occasions, you'll want a more formal name to reflect what's inside.

Step 2

Consider where you'll be placed in a list. While your potential customers are probably not paging through a real Yellow Pages anymore, searches for "kids stores" on website aggregators may also return alphabetical results. This doesn't mean you have to name your store "AAA Kiddie Clothes" if your heart is set on something else, but it's just one thing to keep in mind.

Step 3

Check out your neighborhood. Look at the names of the stores in the same plaza, mall or block where you'll be setting up shop. Review the names of stores all around you, not just in your same sales market. It could be confusing to shoppers if your kids' store is named "Little Barn" when next door, the tackle shop is called something like "The Little Barn" or "Tiny Barn."

Step 4

Poll your potential clientele. Get kids' opinions on what they like, since they are part of the driving force to come through your doors. Kids give you a different perspective on names than your own adult one. If you don't have kids or relatives to poll, consider asking to drop by an elementary class or pop in to a local Girl Scout or Cub Scout troop meeting. Bring small gifts such as toys or snacks to thank the kids for their input.

Step 5

Run the front-running names by some others to give you a break from the brainstorming process. People not so involved in the store may be able to shed some light on potential pitfalls you were too close to realize, such as bad puns. Even if you're not thinking of expanding internationally, type your store's name into a free online translation website to ensure there are no multilingual gaffes.

Source: smallbusiness.chron.com


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